Luke Jeans
A relaxed fit with a flexible rise, wear it lower or higher on the hip, whichever feels right. Rooted in the spirit of 90s denim, refined for today. Available in Regular and Tall.
Bryson Denim Shirt
Cut in the same relaxed spirit as the jean, effortless, unpretentious, and built to last. Made from organic cotton with a classic kent collar and a slightly relaxed fit, the sleeves are made for rolling up. Wear it tucked, half-tucked, or open over a tee. It works every way.
The fabric that wrote history. The cut that fits today.
Denim is more than a fabric — it's a statement. For centuries, it has been the choice of people who value quality, durability, and style. Our new denim collection carries that spirit forward: contemporary, versatile, crafted from 100% organic cotton. Made in Portugal.
About the fabric
Denim was born in 16th-century Genoa and Nîmes — tough cotton for people who demanded a lot from their clothes. Its signature indigo dyeing, where only the warp threads are coloured, is exactly why every pair fades differently over time: the more you wear it, the more it becomes yours.
Wash cold (30°), turn inside out, air dry. The less you wash, the better the fade.
The Collection
